Salford City Partnership


Swinton JSNA profile

includes the wards of Swinton North, Swinton South and Pendlebury

up arrow = higher than England average
right arrow = similar to England average
down arrow = lower than the England average
dash = not available
(The position against England is good where the arrow is an outline/not filled)


67% of residents in Swinton are satisfied with the area as a place to live and 82% feel safe when outside during the day.1

Population (2009)

34,560 with moderate growth since 2001.2 Between 2001 and 2009 the number of school-age children fell, although the number of pre-school age children increased by 26%.


up arrow Infant mortality: rate is higher than the England average and is fluctuating (was decreasing but increased in 2008/10).3

up arrow Teenage conceptions: rate is higher than the England average.4

up arrow Oral Health: Children in Swinton North, Swinton South and Pendlebury have on average 1.59, 1.26 and 2.0 decayed missing or filled teeth respectively, these rates of tooth decay are worse than the England average of 1.11.5

down arrow Breastfeeding: some of the lowest rates in Salford with breastfeeding at 6-8 weeks at 30.5% compared to 45.6% in England. 6

up arrow Child obesity: Overweight and obesity is higher than England in reception at 23.7% compared to 22.8% and lower in year 6 at 31.6% compared to England at 32.6%.7

white right arrow Adult obesity: similar to England with nearly one in four adults obese.8

dash Mental health: among the lowest use of mental health outpatient services but, like all neighbourhoods, it increased sharply in 2010/2011.9

up arrow Long term conditions: proportion of people who have a long- term illness in this neighbourhood is above the England average and almost half of the neighbourhood is above the Salford average.10


up arrow The 2001 census data for the 2001 wards of Swinton North, Swinton
South and Pendlebury shows that 13% of adults were carers compared to 12% nationally.

Life expectancy**

down arrow Men and women in Swinton live on average about 2 years less than the average life expectancy for England.11

Alcohol, drug and substance use

up arrow Alcohol: related hospital admissions are similar to Salford average. 28% estimated binge drinkers compared to 20% for England and 29% for Salford. 12 

up arrow Drugs: lower than the Salford average for adults and under-25s in treatment. 13 

up arrowSmoking: Higher proportion of tobacco smokers (between 23.6% and 41.6%) than the England average (22.2%). 14


dash Crime and disorder rates for most crimes are similar to or lower than the averages for Salford. However, domestic related incidents increased 28% year on year and anti-social behaviour and criminal damage is a problem, particularly on the Valley estate in Swinton South. Pendlebury has the second highest rate of deliberate fires in the city. 15

Family poverty

up arrow One in four (25.6%) children are growing up in poverty, with nearly one in three in Pendlebury. This is lower than the city-wide rate (29.4%) but significantly higher than the national (20.9%), and regional (22.8%) rates. 80% of these children are living in households that depend on out-of-work benefits. 16

up arrow Just under a third (28.8%) of pensioners claim pension credits.17 This is lower than the Salford rate (34.5%) but higher than the England rate (22.9%).


dash Housing development: planning permissions for 169 dwellings as at March 2011 was low compared to other neighbourhoods. 18

up arrow Tenure: one of the highest proportions (75.9%) of privately owned houses in the city, compared to 82% in England. The proportion of social housing (21%) is similar to the city average (19.8%). 19

white down arrow Condition: Lower proportion of private rented housing that does not meet decency standards (16.1%) than Salford (20.9%) and better than England (35.8%). 20

dash Prices: average house price 3.5 times higher than the average income. Private sector rents lower than city averages. 21

up arrow Fuel poverty: Slightly higher proportion (17.7%) of households in fuel poverty than the Salford average (17.1%) and higher than England average (16.4%). 22


down arrow Special educational needs: The neighbourhood average is slightly below the Salford average, although Swinton North is slightly higher. 23

down arrow Ethnicity: Proportion of pupils from black and ethnic minority backgrounds is below England and Salford averages. 24

up arrow 16-18 year olds not in education, employment or training: at 7.5%, lower than Salford average (8.2%) but higher than England average (6.1%). 25

down arrow Key stage 4: Pupils attaining five GCSE passes at grade A to C including English and Maths (55.2%) is higher than the Salford average (51.5%) but lower than England (58.2%). 26

white right arrow Key stage 2: Swinton is in line with Salford and national averages for all three key measures and has improved gradually. 27

down arrow Persistent absenteeism: at 7%, below the Salford average (8.5%) but higher than England (6.1%). 28


dash Physical regeneration: A town centre action plan for Swinton developed in 2009/10 includes plans for the Lancastrian Hall, Swinton Shopping Centre and a proposed retail development. A scheme is improving the fronts of buildings in Pendlebury neighbourhood centre. 29

dash Parks and open spaces: second highest number of parks and greenspaces of all neighbourhoods, including Clifton Country Park local nature reserve (green flag accredited),Victoria Park (green flag accredited) and Queensmere Dam which is a site of biological importance. 29

dash Community activity and social assets: several community venues hold a wide variety of community activity, including residents groups, arts and crafts and health and wellbeing projects.

dash Air quality: Much of the neighbourhood area lies close to major roads and this will affect air quality and in turn health.30

dash Road safety: road accidents reduced each year 2008 -10. During that period there were 284 road casualties including one fatality. 31

dash Hot food takeaways: 57, highest number in Salford. 32


up arrow Benefits: Claimant rate is 16.5% which is lower than city (17.5%) but higher than national (12.1%) levels. Swinton North and Pendlebury rates similar to the Salford average, Swinton South lower than Salford. The area has a lower Incapacity Benefit claimant rate than the average for Salford, but higher than the national average. 33

up arrow Unemployment: 4.2% which is higher than England rate of 3.9% and less than the Salford figure of 5.1%.34

dash Job vacancies: This neighbourhood is the second highest employment area in Salford after Ordsall and Langworthy. Employment is in the following categories: administration 19.8%; accommodation and food 15.6%; manufacture 12.8%; retail 8.4%, wholesale 8.2%; health 7.1%; public administration 5.6%, education and construction 4.6%.35

down arrow Income: 55.9% of households live below the Great Britain median household income. Average (median) income for households is higher than city average at £25,360 but below the national median average of £28,989. Average incomes in Swinton South are higher than the area as a whole. 36

** Healthy life expectancy is the number of years expected to live in full health. This is lower than life expectancy; for Salford males the average is 63.9 years and for females it is 67.8 years (Census 2001). The average differences between England and Salford areas mirror the differences for life expectancy.

Further information and data, including social care data, can be located in other sections of the profiles and other parts of our JSNA at:

The 2012 Profile for Salford produced by the Public Health Observatory can be located on their site.

What is already happening - Community priorities and local work programmes? 

In November and December 2011 Swinton Community Committee agreed its community priorities for the next financial year. It shared them with partners to assist with business planning. Community priorities reflect how local people want services to help them to improve their lives, rather than comprehensively assessing their needs and aspirations. The priorities are based on:

Each priority has a programme of work with activities, actions and named lead officers. More detailed statistics and recommended actions to improve neighbourhood circumstances are detailed in the other sections of the JSNA.

Where can neighbourhood partners have the biggest impact?

Recommendations and suggestions from the analysis for Swinton for future neighbourhood business planning.

1. Maximise the potential for community groups to develop, grow and increase community spirit to help everyone's well-being and other health outcomes.

2. Encourage local partners and businesses to sign up to the Greater Manchester Good Work Good Health Charter for a healthier more sustainable and productive local economy.

3. Ensure opportunities for promotion of healthy lifestyles for pregnant women including encouraging healthy start vitamins, adoption of a healthy diet, weight management and stopping smoking. Ensure the importance of booking early with a midwife (by 12 weeks) is a key message to local women.

4. Work with parents, schools and communities to promote initiatives which support a good start to life for children. For example promoting breast feeding, healthy eating, cooking skills, physical activity and good dental health.

5. Continuing to build and strengthen links between schools, families and the local community will support increasing educational attainment.
6. Encourage and support local partners to implement the family poverty strategy to improve income and living standards. Raise the profile of the role and importance of financial inclusion to tackle family poverty as well as working with local families affected by changes in funding eligibility and welfare reform

7. Recognise the link between alcohol accessibility and ill health, social problems and crime. Work with communities to raise awareness and assess the impact of local licensed premises.

8. More people are likely to suffer from chronic and limiting long term illness, such s coronary heart disease and respiratory diseases. These conditions can shorten life and reduce its quality. Lifestyle changes can prevent many of these diseases. Local programmes to support reducing smoking, obesity, and alcohol and drug misuse will reduce the impact of long term conditions.

9. The Salford Making Every Contact Count programme is a new way of working where staff in contact with the public engage and encourage people to make positive changes in their lives. Locally partners can promote participation and champion roll out of the programme, so more staff are supported to advise and signpost local people to improve their health and wellbeing.

10. Encourage local people and partners to adopt the Five Ways to Wellbeing campaign which promotes mental wellbeing and develops community resilience.

11. Support the Time to Talk Campaign which aims to reduce stigma/discrimination and improve understanding of mental health problems.

12. Encourage people to improve their physical and mental well being by making the most of parks and other open spaces for walking, cycling and other outdoor activities. 



This page was last updated on 13 November 2012

Salford City Partnership, Second Floor, Unity House, Salford Civic Centre, Chorley Road, Swinton, M27 5FJ   Telephone 0161 793 2929    Privacy policy