Salford City Partnership


East Salford JSNA profile

includes the wards of Kersal, Broughton and Irwell Riverside

up arrow higher than England average
right arrow similar to England average
down arrow lower than the England average
dash not available
(The position against England is good where the arrow is an outline/not filled)


75% of residents in East Salford are satisfied with the area as a place to live and value its community spirit.1

Population (2009)

37,600 people with more population growth 2001-09 due to excess of births over deaths than any other neighbourhood.2


up arrow Infant mortality: the rate, which is higher than England average, has been stable for over eight years. 3

up arrow Teenage conceptions: all wards higher than England but Kersal lower than Broughton and Irwell Riverside.4

up arrow Oral health: Children in Irwell Riverside, Broughton and Kersal have an average of 3.45, 3.17 and 2.65 decayed, missing or filled teeth respectively compared to the England average of 1.11.5

down arrow Breastfeeding: proportion starting breastfeeding (56.9%) is below England (73.9%) and Salford (63%) averages but a higher proportion (46.5%) continues to 6-8 weeks than other Salford areas.6

up arrow Child obesity: lower rates (18.2%) than England (22.8%) for reception class. By Year Six the neighbourhood levels (34.2%) are higher than England average (32.6%).7

white right arrow Adult obesity: similar to England with nearly one in four adults obese. 8

dash Mental health: In the last three years, use of mental health outpatient services has increased from being among the lowest to being among the highest in Salford.9

up arrow Long term conditions: Although deaths from cancer, circulatory diseases and respiratory diseases are reducing there remains a significant gap to the England death rates.10


right arrow The 2001 census data for the 2001 wards of Blackfriars, Broughton, Kersal and Pendleton shows that 12% of adults were carers, which is the same as the national level.

Life expectancy**

down arrow Men on average live 5 years less and women live 4.1 years less than the England average.11

Alcohol, drug and substance use

up arrow Alcohol: There are high levels of binge drinking across the neighbourhood, between 24% and 44% compared to England at 20.1%. Alcohol related hospital admissions are highest in Broughton and Irwell Riverside. 12

up arrow Drugs: Broughton ranks highest of the three wards for adult drug users in treatment while Kersal and Irwell Riverside are closer to the city average. 13

up arrow Smoking: there are high levels of smoking, between 19% and 49%. The majority of areas are therefore higher than the England (22.2%) and city (30.5%) averages.14


dash Crime and disorder rates have reduced significantly over the years. There has been a rise in reported hate crime and high anti-social behaviour. Violent crime is also an issue in this area.15

Family poverty

up arrow Almost 50% of children are growing up in poverty compared to England at 20.9% and the Kersal rate is in the top 1% of wards in the country for child poverty. 16

up arrow Second highest level (47.8%) of pensioner poverty in the city, compared to 22.9% nationally. Nearly half of pensioners live on minimum means-tested incomes.17


dash Housing development: Over one third of planning permissions for dwellings are in East Salford. 18

up arrow Tenure: Most mixed tenure area of city with council housing at 28%, this is high when compared to Salford (10.1%) and England (8%).19

down arrow Condition: Proportion of private rented housing not meeting decency standards (21.6%) better than England (35.8%) and improving since 2007. 20

dash Prices: house prices declining steadily and are 15% less than the 2007 peak. 21

up arrow Fuel poverty: highest proportion (19.4%) of households in fuel poverty in city compared to England (16.4%). 22 


up arrow Special educational needs: Above Salford average and highest number of students for 'school action plus' and 'statemented'. 23

down arrow Ethnicity: 19% of pupils from black and minority ethnic backgrounds. 24

up arrow 16-18 years old not in education, employment or training: higher (9.9%) than the England (6.1%) and Salford (8.2%) average.25

down arrow Key stage 4: improving trend for the number of children achieving five or more GCSE passes at grade A* to C, including English and Maths (48.1%). This below both Salford average (51.5%) and England average (58.2%). 26

down arrow Key stage 2: East Salford sits below the national and Salford averages for all three key measures but the gap is closing for two of them. 27

up arrow Persistent absenteeism: second highest (12%) in the city and almost double the England average (6.1%). 28


dash Physical regeneration: close to Manchester city centre town and continues to be a focus for major regeneration and transformation, including development of the Crescent and Central areas and residential areas such as New Broughton Village. 29

dash Parks and open spaces: The River Irwell passes through the area and there are a number of parks and green spaces such as Albert Park. Green Grosvenor Park (attached to River View Primary School) opened in August 2011. Kersal Moor and Kersal Dale are designated local nature reserves. 29

dash Community activity and social assets: Active voluntary and community groups, historical areas including the cathedral

dash Air quality: high volumes of traffic to and from the city centre can affect air quality and in turn health. 30

dash Road safety: Road causalities have reduced by just under a quarter. 31

dash Hot food takeaways: 38 takeaways is average for Salford neighbourhoods. 32


up arrow Benefits: Claimant rate is 20.8% which is higher than city (17.5%) and national (12.1%) levels. Broughton ward is over double the national average claimant rate. Incapacity Benefit claimant rate is double the national one. 33

up arrow Unemployment: 5.7% which is higher than England rate of 5.1%.34

dash Job vacancies: 16% of those employed in Salford had jobs based in East Salford. 19% of registered vacancies were in East Salford. 35

down arrow Income: 67.7% of households are living below the Great Britain median household income. Average income for households is lower than city average and is the lowest of all neighbourhoods.36

** Healthy Life expectancy is the number of years expected to live in full health. This is lower than Life Expectancy; for Salford males the average is 63.9 years and for females it is 67.8 years (Census 2001). The average differences between England and Salford areas mirror the differences for Life Expectancy.

Further information and data, including social care data, can be located in other sections of the profiles and other parts of our JSNA at:

The 2012 Profile for Salford produced by the Public Health Observatory can be located on their site. 

What is already happening - Community priorities and local work programmes?

In November and December 2011, East Salford Community Committee agreed its priorities for the next financial year. It shared these with partners to assist with business planning. Community priorities reflect how local people want services to help them to improve their lives, rather comprehensively assessing their needs and aspirations. The priorities have been based on:

Each priority has a programme of work with activities, actions and named lead officers. More detailed statistics and recommended actions to improve neighbourhood circumstances are detailed in the other sections of the JSNA.

Where can neighbourhood partners have the biggest impact?

Recommendations and suggestions from the analysis for East Salford for future neighbourhood business planning.

1. Maximise the potential for community groups to develop, grow and increase community spirit to help everyone's well-being and other health outcomes.

2. Continue to use the opportunities created through regeneration programmes continue to include walking, cycling and other outdoor activities to promote physical and mental wellbeing.

3. Encourage local partners and businesses to sign up to the Greater Manchester Good Work Good Health Charter for a healthier more sustainable and productive local economy.

4. Ensure opportunities for promotion of healthy lifestyles for pregnant women including encouraging healthy start vitamins, adoption of a healthy diet, weight management and stopping smoking. Ensure the importance of booking early with a midwife (by 12 weeks) is a key message, particularly in Broughton and Kersal.

5. Work with parents, schools and communities to promote a good start to life for children such as breast feeding, healthy eating, cooking skills, physical activity and good dental health.

6. Continue building and strengthening links between schools, families and the local community will support increasing educational attainment.
7. Encourage and support local partners to implement the step changes in the family poverty strategy to improve income and living standards. Raise the profile of the role and importance of financial inclusion to tackle family poverty as well as working with local families affected by changes in funding eligibility and welfare reform.

8. Recognise the link between alcohol accessibility and ill health, social problems and crime. Work with communities to raise awareness on sensible drinking.

9. People in the area are likely to suffer from chronic and limiting long term illness, such as coronary heart disease and respiratory diseases. These conditions can shorten life and reduce its quality. Lifestyle changes can prevent many of these diseases. Local programmes to support reducing smoking, obesity, and alcohol and drug misuse will reduce the impact of long term conditions.

10. The Salford Making Every Contact Count programme is a new way of working where staff in contact with the public engage and encourage people to make positive changes in their lives. Locally partners can promote participation and champion roll out of the programme, so more staff are supported to advise and signpost local people to improve their health and wellbeing.

11. Encourage local people and partners to adopt the Five Ways to Wellbeing campaign (connect, be active, keep learning, give, take notice) which promotes mental wellbeing and develops community resilience.

12. Support the Time to Talk Campaign which aims to reduce stigma/discrimination and improve understanding of mental health problems.

13. Encourage people to improve their physical and mental well being by making the most of parks and other open spaces for walking, cycling and other outdoor activities.

14. Implement the Ending Gang and Youth Violence programme to address the issue of young people and gang violence




This page was last updated on 22 November 2012

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