Case study: 21CC

We aim to be creative... and we are!

The BBC’s 21st century classroom in Salford

21CC is the BBC’s digital learning centre dedicated to exploring creative ways of using multimedia and new technology in teaching and learning. Until 2009, there was only one 21st century classroom in the UK which was in London, but ahead of the BBC’s move to MediaCityUK the second classroom opened at the end of March in Salford.

Based at Moorside High School’s city learning centre in Swinton, the new classroom will enable groups of young people to benefit from contact with professionals in all aspects of multimedia from filmmaking and podcasting to graphic design, music making and animation.

21CC

21CC is a resource for children and young people across the North of England and beyond but it is another example of how the BBC’s presence in Salford is benefitting children and young people in the city and opening up new opportunities in exciting and innovative fields.

Salford has a strong tradition of investing in creativity as part of our curriculum and the wider development of all our young people. In order to ensure that the potential benefits from MediaCityUK are sustainable for the future, we are investing in high quality facilities to improve children and young people’s skills and creativity now.